Invent a campaign for promotion of event where the buyers are offered to buy the premium devices at extraordinarily low prices.
Premium goods remind ordinary people of nothing so much as the air of old faithful Sotheby's... Or Christie's. Oak panels, wooden gavel and animated Felt Pen Maestro as a barker. You are almost there, just show the low prices. Let's hold the vice-versa auction then? Smart thinking! Sold!