Chupa-Chups as a new attribute of skateboarding

Creation of a commercial script

Task

Develop a creative concept of a TV commercial for Chupa Chups XXL Trio, not only demonstrating in a vivid way the product peculiarity - three layers of different fruity tastes and gum - but also communicating these advantages of Chupa Chups XXL Trio to the target audience: teeners who prefer progressive music and extreme activities.

Solution

We combined three lollipop components into one through the images of three skateboarders performing most difficult tricks, who enjoy their joint excellence and the lollipops with gum inside the new Chupa Chups XXL Trio. The effect of communication of three tastes through the true skating and tricks was reached by means of colour split screen. Employing the most advance techniques, we managed to make the commercial as a 
 teenager video without using the commentary speech. And certainly there was hip-hop...

 The campaign also included various giveaways at the selling points.

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