Create a campaign communicating the idea that the Neo Pearl keeps the teeth strong and beautiful. For the whole family.
What could be done to keep the teeth healthy and beautiful? Open the beer bottle caps? Not exactly... Perform acrobatic tricks? Excellent! Clench the rail with the teeth and turn around under the dome of circus? Superb! No safety net! And what about the family? Then let it be the family of.... acrobats. Circus dynasty! And testimonial!