Dreams come true with Technoshock

Development of a promotional campaign concept

Task

Develop a concept of a promotional campaign for Technoshock chain of hypermarkets dedicated to the Knowledge Day (1st of September).

Solution

We employed the idea that, in the school environment, computers and laptops designate the status of their possessors among their mates and could be the subject of their dreams. We showed that the dreams of possessing electronic devices come true.

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