ESTEL - professional hair colour NO.1...

Creation of a promotional campaign

Task

Create a promotional campaign for the hair colour Estel for two target audiences at the same time - hair dressers and their clients.

Solution

Simple and efficient solution is to show the Soviet-style hair dresser's shop in contrast with the modern and full-of-clients beauty shop Estel, where splendid Estel top hair designer Chirkov performs miracles dying the hair of happy women in millions of tempting tints.