Francette

Naming and branding

Task

Create a name and corporate identity for the network of French bakeries.

Solution

France means Francette! Simple and easy-to-remember name that can be spelled in Cyrillic. Trade style reminds the Russian buyers of fresh French pretzels and croissants of Breton and Provence cafes. Each time they enter Francette bakery, they feel as they have already seen it somewhere. That is indeed what we have aimed at!