K-RAUTA year

Subscription services for K-RAUTA

Task

End of 2011, we won a tender for the annual subscription services for the construction hypermarkets K-Rauta in Russia.

Solution

The subscription services consisted of implementation of strategic and tactic goals of the brand. Every month, the agency developed a package of promotional materials including TV and radio commercials and series of prints for outdoor and facade advertisement, and the sets of additional promotional media depending on the current requirements of the client.

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