Harley Davidson tunes of freedom

Design of direct mail for the launch of the first Harley Davidson centre in St.Petersburg

Task

Create an outstanding direct mail for the launch of the first Harley Davidson centre in St. Petersburg.

Solution

We recorded the sounds of legendary Harley engine on CD, created the macho design of the cover and wrote an instruction suggesting to insert the disk into the car audio system, open windows, put the hammer down and imagine yourself.... riding Harley! Number of incoming calls from the audience of such direct mail exceeded all expectations!