Launch of the new shopping mall with awareness of the target audience, development of a promotional strategy for further presence of Stockmann Nevsky Centre, communication of announcements about the shopping mall campaign and events to the target audience.
As an outcome of campaigns, as of the Stockmann Nevsky Centre opening date the following awareness was attained:
Nevsky Centre - 26.1%
Stockmann - 31%.
Currently, Stockmann/Nevsky Centre brand awareness is 57% of the target audience.