Naming and branding for Baltic Commerce House

Branding and promotional campaign


Development of a concept of positioning, name and identity for the new residential comfort-class building constructed by Baltic Commerce.


The idea of a name and logo of the house - Klever - renders its specialties: the project is constructed at high noise-protection and environmental standards. Logo and brand line "High-standard residential complex" imply smart and cutting-edge style of the future house being built for people caring both of their home and environment.

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