PEOPLE'S METRIKA

Media service of the chain of construction hypermarkets METRIKA

Task

We've been the partners to the chain of construction hypermarkets Metrika since 2007.
The tasks of the media department of the agency included: maintenance of promotional campaigns in SPb during the year, promotion of certain goods offers. Our main achievement is maintaining competitive position at rather moderate investments as compared with the market players and retaining relevant sales level.

Solution

Furthermore, BusinessLink Advertisement is responsible for the launch of new shops in the regions and further support of promotional activities at a region-relevant level.
Currently, the shops exist in more than 20 cities of North-Western and Central federal districts. Opening of a shop in each city is supported with a promotional campaign customized in view of the regional features and further maintained through various communication channels.