Promotional campaign for Drucker Awards

Branding and promotional campaign


Annual Drucker prize awarded to the best students and graduates of the Higher School of Management at SPb State University needed the new identity and promotional campaign. The brief was preconditioned with implementation of goals at zero-budget.


For the identity and commercial we used the idea, prompted by the current year scenario, of the U.S. prohibition era, gangsters and  establishment of a capitalist society. 

Despite that the client lacked the budget for production of the script and commercial, we implemented the project as a sponsor support to the University, as some of BusinessLink employees are the graduates of SPb State University Higher School of Management. The commercial would never be released without support of Gedre Studio and personally of Gedre Krikshcunaite. Cast - senior students of SPb State University Higher School of Management.

 BusinessLink Advertisement and Organizational Committee of ХVIth International prize of Peter Drucker acknowledge the contribution of Gedre Krikshcunaite, Andrey Vakorin, Boris Boytsov, Dmitry Iljichev, Konstantin Kankava, Svetlana Vakorina, Denis Dushin, Igor Yakovel, Mikhail Khrustalev, and Alexandra Leibovitch. We greatly appreciate your support!

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