Key target is enhancement "Kitchen" series viewing in St. Petersburg. Objectives: provide communication with active Internet audience and arouse its interest to the series.
As a part of the project, "Kitchen" series | СТС St. Petersburg group community was established in social network VK. We created an individual development and promotion strategy for the community, and a variety to exclusive branded materials and promotional events and contests.
During 2-month campaign, the group audience increased up to 8000 users.
The following Digital-BTL events were organized: contests "Queries at the kitchen", "Watch out at the kitchen", "Kitchen stories". Each contest of the project employed the genuine concept and individual mechanics. Each activity was carried out according to its individual guidelines. Contests were supported and moderated by the agency.