Survival of the juiciest Indiana Juice

Creation of a promotional campaign


Create visual images for the outdoor ad of malt cocktail, breaking no federal law on the advertisement. 


Since no people and animals can be shown in beer promotion, the main character here is the can! The can is catching the fruits and hungrily eats them up, absorbing all their juice. You say, it's all about teeth? That's not the teeth, that's steel!

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